兴业银行重庆分行全面启动“9月金融知识普及宣传周”活动

Core Viewpoint - The activity launched by Industrial Bank's Chongqing branch aims to enhance financial literacy and risk awareness among consumers through a series of educational initiatives and outreach programs [1] Group 1: Promotion Strategies - The bank utilizes a dual approach of online and offline channels to broaden the reach of its financial education campaign, creating a comprehensive promotional network [2] - Offline efforts include setting up promotional displays and interactive activities at all branches, targeting vulnerable groups such as the elderly and youth with practical financial knowledge [2] - Online initiatives leverage digital platforms to disseminate financial knowledge, including risk alerts and educational content, while engaging younger audiences through interactive games and competitions [2] Group 2: Targeted Education - The bank conducts tailored educational programs for different consumer demographics, focusing on the elderly with lectures on common financial scams and providing convenient services [3] - In educational institutions, the bank promotes financial literacy among students, addressing issues like rational borrowing and credit awareness to help them recognize financial risks [3] - The bank also informs new citizens about financial policies and services related to key areas such as employment, housing, and healthcare, aiming to protect them from illegal financial activities [3] Group 3: Collaborative Efforts - The bank enhances collaboration with regulatory bodies, industry associations, and media to organize large-scale promotional events, thereby increasing the campaign's visibility and impact [4] - Internal training for employees is emphasized to improve their financial knowledge and educational capabilities, ensuring effective communication with consumers [4] - Financial education is integrated into all business processes, ensuring that consumers are well-informed about product features and risks during transactions [4]