工信部拟新规：划定辅助驾驶安全红线，终结模糊营销时代

Core Viewpoint - The global automotive industry is rapidly transitioning towards electrification, connectivity, and intelligence, with the increasing prevalence of driver assistance technologies. The introduction of mandatory national standards for combination driving assistance systems in China aims to enhance safety and establish a baseline for product quality and industry entry [1][8]. Group 1: Market Trends and Data - From January to July this year, the sales of passenger cars equipped with combination driving assistance systems in China reached 7.76 million units, representing a year-on-year growth of 21.31% and a penetration rate of 62.58%, an increase of 6.5 percentage points from the previous year [1]. - The current market primarily features Level 2 (L2) intelligent driving assistance functions, which allow for automated steering, acceleration, and braking under certain conditions, but require the driver to maintain control of the steering wheel [3][8]. Group 2: New Standards and Safety Measures - The Ministry of Industry and Information Technology (MIIT) has proposed a draft for mandatory national standards that focus on enhancing product capability, strengthening safety requirements, and standardizing system usage [1][4]. - The draft includes requirements for systems to detect driver hand and gaze disengagement, issuing alerts and potentially disabling the system for at least 30 minutes if the driver does not respond [7][8]. - The new standards aim to establish a safety baseline for the development, manufacturing, and usage of combination driving assistance systems, ensuring that systems can operate safely in complex traffic scenarios [3][4]. Group 3: Marketing and Consumer Education - The draft mandates that automakers must provide clear usage instructions through official channels, addressing the current issue of "heavy marketing, light education" in the industry [2][8]. - There has been a notable trend of exaggerated marketing claims regarding advanced driving capabilities, leading to consumer confusion and unsafe driving behaviors. The new standards seek to clarify the distinctions between driver assistance and automated driving [8][9]. - Industry leaders have emphasized the importance of accurate communication regarding the capabilities and limitations of intelligent driving systems, with a shift towards promoting safety and reliability over aggressive marketing language [11][12].