Core Insights - The "Galaxy Plan" by Beike has been implemented in 72 cities across China, empowering over 33,000 industry practitioners as of September this year [1][3] - The Beike Shenzhen station has participants with a total follower count exceeding 3 million [1] Group 1: Industry Trends - The real estate sector is experiencing accelerated online transformation due to changes in consumer information acquisition methods in the mobile internet era [3] - Beike's "Galaxy Plan" focuses on building a matrix of real estate influencers in collaboration with platforms like Tencent and Xiaohongshu, providing comprehensive support for practitioners [3] Group 2: Future Directions - The future of real estate new media is expected to exhibit three major trends: "content specialization," where users are willing to pay for authentic cases and professional interpretations; "service integration," which requires a seamless connection between content, conversion, and service; and "ecosystem co-construction," where platforms, influencers, and users coexist to lead the industry [3] - The president of the Shenzhen Real Estate Brokerage Association emphasized the importance of long-term commitment among agents, advocating for compliance to build trust and professionalism for future success [3] Group 3: Value Proposition - Beike's new media head highlighted that while traffic can be allocated through algorithms, user decisions ultimately rely on trust in people [3] - The company aims to help practitioners overcome "traffic anxiety" by shifting focus to "value cultivation," leveraging professional content and quality service to capture market share [3]
贝壳“银河计划”已在全国72个城市落地