Sou Hu Cai Jing·2025-09-18 13:42Core Insights - The article highlights a shift in consumer behavior where individuals are using group buying to access quality products and services at affordable prices, indicating that saving money is no longer just about choosing cheaper options but about maximizing value through group purchases [1][3][11] Group 1: Consumer Behavior - Consumers are increasingly blending frugality with luxury, as evidenced by data showing that 30% of users who ordered inexpensive street food also purchased high-value dining vouchers [3] - The search volume for "affordable group purchases" and "high-end packages" on Meituan increased by 210% and 180% year-on-year, respectively, reflecting a growing trend of consumers seeking both budget-friendly and premium options [1][11] - The concept of "spending less for more" is prevalent, with consumers willing to pay for bundled services that offer additional value, such as hotel packages that include meals and activities at a lower overall cost [3][5] Group 2: Importance of Trust and Safety - Consumers prioritize "peace of mind" in their purchasing decisions, with a significant increase in searches for "children's meals" and "family-friendly" options, which rose by 270% year-on-year [9] - The credibility of platforms like Meituan has become essential, as consumers are willing to pay slightly more for services that demonstrate hygiene and safety practices, such as visible sanitation records [9][11] - The article emphasizes that consumers now view safety and hygiene as fundamental requirements rather than optional extras, influencing their purchasing choices significantly [5][9] Group 3: Market Trends and Data - Meituan's data indicates a 245% year-on-year increase in searches related to "National Day travel," with overall booking volume up by 60.8% compared to the previous year [11][13] - The company reported a revenue growth of 11.7% in Q2, with monthly active users surpassing 500 million, showcasing its strong market position and user engagement [15] - The diversity of offerings on Meituan allows consumers to find suitable options across various price ranges and scenarios, reinforcing the idea that modern consumption is no longer binary but rather multifaceted [13]