Logo, Restaurant Change Backlash Hurt Cracker Barrel's Profit, Outlook

Michael Siluk / UCG / Universal Images Group via Getty Images Cracker Barrel said a recent rebranding attempt has hit its business. Key Takeaways Cracker Barrel Old Country Store posted weaker-than-expected profit and guidance on the pushback from the family restaurant chain's rebranding plans. CEO Julie Masino said traffic has fallen about 8% since the company's August 19th logo change, which it reversed after negative feedback from customers. Masino said traffic would likely continue to decline in ...