Logo, Restaurant Change Backlash Hurt Cracker Barrel's Profit, Outlook

Core Insights - Cracker Barrel Old Country Store (CBRL) experienced a decline in shares due to negative feedback from a recent rebranding effort, including location updates and a logo change [2][4] - The company reported fourth quarter fiscal 2025 adjusted earnings per share of $0.74, which was $0.06 below analyst expectations [2][3] - Revenue for the quarter fell 3% to $868.0 million, although this was better than estimates, with comparable store restaurant sales increasing by 5.4% while retail sales decreased by 0.8% [3] Company Performance - The company has faced a significant backlash from customers regarding its rebranding plans, leading to a decision to revert to the 'Old Timer' logo and pause remodels [3][4] - CEO Julie Masino indicated that store traffic has declined approximately 8% since the logo change on August 19, and similar trends are expected to continue into the current quarter [3][4] Future Guidance - For fiscal 2026, the company projects adjusted EBITDA between $150 million to $190 million and revenue between $3.35 billion to $3.45 billion, which is below analyst forecasts of $237.8 million and $3.51 billion respectively [4]