Sou Hu Cai Jing·2025-09-18 14:17Core Insights - COMEX gold futures prices have surged, reaching over $3700 per ounce, marking a nearly 10% increase in one month and close to 40% year-to-date [2] - The rising gold prices have prompted both trendy companies and traditional gold shops to expand their presence in the gold jewelry market, with notable interest from luxury brands [2][12] Group 1: Market Trends - The launch of the "Baby Molly·Foot Gold" series by Pop Mart's jewelry brand popop features products priced from 980 yuan to 56,800 yuan, utilizing "hard gold + ancient methods + enamel" craftsmanship [4][5] - The average price per gram for the new gold products ranges from 1300 to 1800 yuan, which is lower than previous collaborations, indicating a strategic pricing approach [5] - The popularity of gold jewelry among younger consumers is evident, with significant foot traffic and sales growth reported in popop's stores following the launch [10] Group 2: Company Strategies - Pop Mart's founder emphasized the importance of diversifying product categories, with jewelry being a key area of exploration for the company [8] - The brand's strategy includes leveraging its IP to create unique gold jewelry designs, distinguishing itself from traditional gold shops [10] - Old Fengxiang Co., Ltd. is investing 50 million yuan to establish a luxury goods sales company, aiming to enhance brand image and tap into the mid-to-high-end market [11] Group 3: Industry Dynamics - LVMH's CEO was spotted visiting a traditional gold shop, highlighting the growing interest of international luxury brands in the Chinese gold market [12] - The World Gold Council's report indicates that rising gold prices have outpaced income growth, potentially affecting consumer purchasing behavior [11] - The increasing interest in local brands among Chinese consumers is noted, with some domestic jewelry companies experiencing explosive demand [12][13]