21独家｜大众汽车将在11月停止对中国市场供应途锐车型

Core Viewpoint - Volkswagen China will stop supplying the Touareg model to the Chinese market in November 2023 due to insufficient sales performance [1][2]. Group 1: Sales Performance - The Touareg was once the most expensive imported vehicle in Volkswagen's lineup, with a peak price of 1.58 million yuan, featuring a 12-cylinder engine and a 0-100 km/h acceleration time of 5.9 seconds [2]. - Sales of the Touareg have significantly declined, with only 6,543 units sold in China in 2024, averaging around 300 units per month this year, peaking at approximately 400 units in May [2]. Group 2: Product Lifecycle - The Touareg, which has been in the market for nearly 30 years, is considered to be at the end of its product lifecycle, with slow updates and declining performance leading to reduced competitiveness [2]. - Volkswagen's decision to cease supply of the Touareg in China reflects a responsible approach to management in a competitive market environment [2]. Group 3: After-Sales Service - Despite stopping the supply of the Touareg, Volkswagen China will continue to provide after-sales services for the model [2].