头部消费企业纷纷启动“大店策略”

Group 1 - The first global flagship store of Cotton Era, a subsidiary of Weijian Medical, has opened in Wuhan, Hubei Province, as part of the "big store strategy" aimed at enhancing brand image and sales through optimized service and digital management [1] - The flagship store features a unique spatial design and immersive experience to deepen consumer brand recognition and expand brand influence, according to Lin Xianping, Executive Deputy Secretary-General of the Chinese Urban Expert Think Tank Committee [1] - As of June 2025, Cotton Era plans to have 484 stores nationwide, with the flagship store marking a significant step in the company's brand development strategy [1] Group 2 - Miniso is also accelerating its "big store strategy," with its first city park store in South China opening in August, attracting over 10,000 visitors on the opening day [1] - Miniso's Chief Marketing Officer Liu Xiaobin stated that the total number of city park stores is expected to reach 25 to 30 by the end of the year, with simultaneous overseas expansion [1] - Pop Mart's flagship store upgrade is progressing well, with its first city flagship store in Anhui opening in July, becoming a new landmark in the trendy toy sector [1] Group 3 - International brands like Apple and Nike have long adopted the strategy of opening flagship stores in core urban areas and cultural tourism spots, which helps in brand building and consumer recognition [2] - The essence of the "big store strategy" is to shift from merely selling products to providing immersive experiences and lifestyle solutions, thereby seizing competitive advantages in the market [2] - This strategy requires companies to possess stronger product and operational capabilities, potentially marking a new starting point for the high-end positioning of Chinese brands [2]