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Google adds Gemini to Chrome for all users in push to bolster AI search
AlphabetAlphabet(US:GOOG) CNBCยท2025-09-18 17:00

Core Viewpoint - Google is enhancing its Chrome browser with artificial intelligence features to compete against AI startups like OpenAI and Perplexity [1] Group 1: Product Development - Google is rolling out Gemini in Chrome for Mac and Windows users in the U.S., as well as mobile devices, allowing users to ask for help with webpage content, manage tasks across tabs, and perform actions like scheduling meetings or searching for YouTube videos [2] - The evolution of the browser aims to maximize user experience on the web, maintaining the speed, simplicity, and safety that users appreciate [3] Group 2: Competitive Landscape - Internet browsers are crucial in the competition for consumer AI dominance, serving as primary gateways for accessing online information and content [3] - Google and Apple have historically controlled most internet distribution points, which contributed to antitrust scrutiny, but recent developments in generative AI have altered the competitive dynamics [4]