Meta Wants Its Glasses—Not Phones—to Be Your Tool for Using AI Technology

Core Insights - Meta Platforms has introduced new smart glasses, the "Meta Ray-Ban Display," which feature a built-in screen and are aimed at competing with smartphones for AI access [2][6] - The glasses are controlled by a wristband called the Neural Band and allow users to send messages and respond to platforms like WhatsApp without using a phone [5][6] - Analysts view these glasses as a strategic move for Meta, potentially positioning the company as a leader in a new category of AI devices [2][7] Product Details - The smart glasses will retail for $799 and will be available for purchase starting September 30 [5][6] - The glasses are designed to integrate AI capabilities, allowing for real-time interaction and information generation [3][5] - Meta has collaborated with EssilorLuxottica for the development of these glasses, which have seen significant revenue growth in previous iterations [4][7] Market Context - Other tech giants, including Apple, Samsung, and Amazon, are also planning to enter the smart glasses market by 2027, indicating a competitive landscape [8] - Analysts from Citi and JPMorgan highlight the potential for continued engagement and monetization from Meta's AI investments, suggesting a positive outlook for the company's product roadmap [7]