Cracker Barrel Needs to Get People Coming Back. Here's How It's Trying to Do That.

Core Viewpoint - A rebranding effort at Cracker Barrel has led to a decline in sales since mid-August, prompting the restaurant chain to seek a way to move forward [1] Group 1 - The rebranding has been a subject of intense debate, indicating mixed reactions from customers and stakeholders [1] - Sales performance has been negatively impacted, suggesting that the rebranding may not have resonated well with the target audience [1] - The company is actively looking for strategies to recover from the sales downturn caused by the rebranding [1]