SAIC MOTOR(SH:600104) Zhong Guo Zheng Quan Bao·2025-09-18 20:24Core Viewpoint - The launch of the Roewe M7 DMH marks a strategic move by SAIC Motor to re-enter the mainstream automotive market, emphasizing self-developed technology and user-centric design [1][2][3] Group 1: Product Launch and Market Positioning - The Roewe M7 DMH has a length of nearly 5 meters and a comprehensive range of over 2000 kilometers, directly competing with leading brands like BYD and Chery [1] - The vehicle aims to provide a B-class car experience at a price point typically associated with lower-tier models, targeting consumers looking for value [2][3] - SAIC Motor's passenger vehicle sales have shown a recovery, with approximately 502,300 units sold in the first eight months of the year, a year-on-year increase of 17.65% [1] Group 2: Technological Advancements - The M7 DMH features a fully self-developed technology stack, integrating 21 control units into a single Power Intelligent Control Unit (PICU) for enhanced performance [2][3] - The vehicle's hybrid technology focuses on precise control in various driving conditions, improving efficiency and user experience [3] Group 3: Design and User Experience - The design philosophy emphasizes spaciousness and aesthetic appeal, with a focus on user comfort through optimized seating and interior details [3][4] - The vehicle includes advanced smart cockpit features, such as seamless smartphone integration and AI voice interaction, enhancing user engagement [4][5] Group 4: Strategic Management and Future Outlook - SAIC Motor has adopted an integrated management approach for its passenger vehicle segment, inspired by Huawei's product development and marketing systems, to improve operational efficiency [2] - The company is committed to enhancing customer service and experience through data-driven initiatives and a focus on value rather than price competition [4][5]