SAIC MOTOR(SH:600104) Zhong Guo Zheng Quan Bao·2025-09-18 20:26Core Insights - The current luxury car market in China is undergoing significant transformation, with increasing competition and a slight decline in total sales expected in the first half of 2025, estimated at around 1.6 million units [1] - Domestic high-end brands are rapidly gaining market share from traditional luxury and super-luxury brands, driven by the wave of smart technology and new energy vehicles [1] - SAIC Audi has introduced the "oil-electric dual progress" strategy to cater to diverse consumer needs, launching the new electric model Audi E5 Sportback, which received over 10,000 orders within 30 minutes of its release [1][2] Market Dynamics - The luxury brand market in China faces challenges in the new energy vehicle era, but a clear path for transformation has been identified, emphasizing trust and cooperation as key success factors [2] - The E5 Sportback is positioned to appeal to a new generation of consumers who value independent thinking and are not swayed by trends, offering a competitive price point compared to similar models from Tesla, BMW, and Mercedes-Benz [3] - The E5 Sportback features impressive specifications, including a 0-100 km/h acceleration in 3.4 seconds and a maximum range of 773 kilometers, along with advanced smart features [3] Strategic Initiatives - The "oil-electric dual progress" strategy is designed to address the diverse preferences of consumers across different regions in China, recognizing the demand for high-end intelligent fuel vehicles [5] - There is a notable gap in the market for high-end intelligent fuel vehicles, particularly among younger, educated consumers who prioritize efficiency and quality [6] - SAIC Audi aims to create a new category of high-end intelligent fuel vehicles by integrating more smart elements into traditional fuel cars, while also launching the luxury electric brand AUDI to tap into the growing electric vehicle segment [6]