SAIC MOTOR(SH:600104) Xin Hua Cai Jing·2025-09-18 02:27Core Viewpoint - The launch of the Roewe M7 DMH marks a significant entry into the competitive plug-in hybrid sedan market, featuring advanced technology and a focus on customer service with a lifetime warranty on key components [1][2][3][10]. Product Launch and Features - The Roewe M7 DMH is positioned as a mid-to-large sedan, featuring the DMH 6.0 super hybrid system, with a limited-time price range of 85,800 to 102,800 yuan [1]. - The vehicle showcases a new design language developed by former Rolls-Royce design director Joseph Kabban, emphasizing confidence, elegance, and dignity [2]. - The M7 DMH includes an AI mCDC electromagnetic suspension system, enhancing driving comfort and performance through intelligent control of the chassis dynamics [3]. Warranty and Service Strategy - Roewe offers a lifetime warranty on five major components, including the engine and transmission, addressing consumer concerns about reliability and showcasing confidence in product quality [3][11]. - This warranty is a first in the market for vehicles with dual power systems, aiming to build trust with consumers [3]. Technological Innovations - The M7 DMH integrates advanced AI technology, including a deep learning model that enhances user interaction and vehicle responsiveness [4][5]. - The vehicle supports seamless connectivity with major smartphone brands, allowing for intuitive control and navigation features [4]. Market Positioning and Sales Strategy - The M7 DMH aims to disrupt the competitive 100,000 yuan plug-in hybrid sedan market, where brands like BYD and Geely have established strong footholds [2][11]. - The pricing strategy is designed to attract consumers by offering high value at a competitive price point, with expectations of achieving monthly sales exceeding 10,000 units [11][12]. Brand Transformation and Growth - Roewe has undergone a brand rejuvenation, focusing on core values of being dignified, cost-effective, and trustworthy, which has positively impacted sales performance [10][11]. - The brand's retail sales saw a 56% year-on-year increase in August, indicating a strong market response to its new strategies and product offerings [11][12].