2025中国・潘家园City拍购季启幕 打造沉浸式文化消费场景

Core Insights - The "2025 China·Panjiayuan City Auction Season" event, organized by Panjiayuan Street, commenced on September 17 and will run until October 30, aiming to enhance cultural consumption and market vitality in the region [2][5] - The establishment of the "Beijing Auction Association Panjiayuan Auction Item Display Center" signifies a new step in cultural and artistic exchange [2] Group 1 - The event features a VR display area, trendy toy display area, and traditional culture area, allowing visitors to deeply experience the cultural charm of Panjiayuan [4] - The integration of "art + technology" creates a diverse and interactive event system, including art exhibitions and auctions, designed to provide an immersive cultural consumption experience [4] - The auction season collaborates with key markets such as Beijing Antique City and Tianya Antique City, and involves renowned auction houses like Beijing Poly International Auction Co., Ltd., enhancing the event's professional strength [4] Group 2 - The auction season will proceed with both online and offline activities, featuring 13 online auctions and 7 offline auctions, allowing collectors to enjoy the auction experience from home or in person [4] - Panjiayuan Street aims to leverage its rich cultural resources and the concentration of auction enterprises to create a unique auction model that integrates cultural heritage, art appreciation, and consumer experience [5] - The ongoing development of the "China·Panjiayuan" cultural IP reflects the street's commitment to cultural revival and urban renewal, promoting industry growth through various cultural initiatives [5]