Workflow
扫地机器人、泳池机器人等智能清洁电器在北美受青睐 “密集的创新,让我们在竞争中底气十足”(经济聚焦·中国品牌圈粉海外)

Market Overview - The North American robot vacuum market is projected to grow to $9.9 billion by 2030, with a compound annual growth rate (CAGR) of approximately 18.8% [1] - Chinese company Trifo Technology's vacuum cleaner achieved $1.7 million in sales within two weeks of its North American launch [1] - During the spring promotion period, Trifo's sales increased by 362% year-on-year, with vacuum sales up 300% and floor washer sales up 630% [1] Company Innovations - Trifo Technology's president, Meng Jia, highlighted the challenges faced in improving the vacuum's design to clean corners and under furniture, leading to a breakthrough in 2022 [1][2] - The company developed a vacuum with a micro-mechanical arm and AI capabilities, allowing it to identify and clean hard-to-reach areas, resulting in over 1 million units sold in 2023 [2] - Starry Innovation Technology, another company based in Suzhou, is also expanding in North America, utilizing both online and offline sales strategies [2][3] Product Development - Starry Innovation's pool cleaning robot addresses traditional limitations by allowing it to climb walls and float to clean the water surface [3] - After initial testing in the U.S. revealed design flaws, the company adapted its product to better suit various pool shapes, leading to successful user feedback [3][4] - The first-generation pool cleaning robot generated nearly 400 million yuan in sales in its launch year, with a second-generation model featuring AI launched at over $3,000 [4][5] Competitive Edge - Both companies emphasize continuous innovation as a key strategy for market success, with Starry Innovation holding over 100 patents [5] - The ability to rapidly develop and release new products gives these companies a competitive advantage in the fast-evolving smart cleaning appliance market [2][5]