Core Viewpoint - Desheng Tang is transforming its business model from a traditional product sales focus to a health demand-oriented approach, actively managing user health rather than merely selling products [1][3]. Group 1: Business Model Transformation - Desheng Tang positions itself as a "three-in-one" health management provider, integrating pharmaceutical retail, health services, and community engagement [3]. - The company has shifted from a passive sales model to proactive health management, employing health management experts in stores and utilizing online platforms for health reminders and education [3][4]. - Desheng Tang combines drug retail with health monitoring, chronic disease management, and specialized health services, aiming to manage long-term health rather than just selling medications [3][4]. Group 2: Competitive Strategy - The transformation is a response to intense competition in the pharmaceutical retail sector, rapid online platform development, and changing regulatory environments [4]. - Desheng Tang has established a comprehensive service network that includes online platforms, physical stores, and instant delivery services, collaborating with O2O platforms for quick delivery [4]. - The company emphasizes the importance of health services by tailoring health management services to different demographic needs and conducting community health events [4]. Group 3: Differentiation and Compliance - The company faces challenges from industry homogenization and the need for service capabilities to match its expansion [4]. - Desheng Tang aims to enhance its competitive edge through globalization, specialization, and digital intelligence, leveraging its rich traditional Chinese medicine culture [4]. - The company has implemented a compliance-focused approach to meet new regulatory requirements, ensuring the safety of medication use through professional pharmacist oversight [4].
德生堂集团董事长龙岩:从“卖药”到“管健康”,做社区居民的健康好邻居
Sou Hu Cai Jing·2025-09-18 09:17