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Core Insights - The inbound tourism market in China is experiencing significant growth, with increasing numbers of foreign tourists enjoying travel experiences in the country [2][3][8] Group 1: Market Trends - From 2024 to the first quarter of 2025, the number of foreign tourists booking flights and hotels to China through Ctrip's overseas platform has doubled year-on-year, with local activity product orders increasing threefold [3] - Ctrip has partnered with over 10,000 domestic attractions to offer online ticket purchasing services, and has set up nearly 900 international ticket machines at 115 popular sites, supporting multiple languages and international payment methods [3][5] Group 2: Tourist Experience - Foreign tourists have a positive overall impression of traveling in China, highlighting three main aspects: hospitality and safety, advanced infrastructure, and digital tools enhancing convenience [3][5] - Tourists from various countries, including Japan, South Korea, and Europe, have praised China's clean cities and efficient transportation systems, including high-speed trains and subways [5] Group 3: Hotel Industry Response - Hotels in major cities like Beijing, Guangzhou, and Shanghai have reported a significant increase in foreign tourist bookings, with some hotels seeing inbound orders exceed 50% of total bookings [6][7] - Many hotels are leveraging technology to improve service quality and efficiency, such as implementing AI multilingual customer service systems, which have drastically reduced response times for foreign inquiries [6][7] Group 4: Service Enhancements - The report indicates that while foreign tourists appreciate China's tourism offerings, they also express a desire for improved service details, such as simplified payment verification and more multilingual support in various locations [8] - Recommendations for enhancing the tourist experience include promoting payment convenience, optimizing digital services, and providing multilingual menus in restaurants [8]