雷军的敌人越来越多？两位网络大V，同时向小米开炮

Core Viewpoint - Xiaomi's automotive division is facing significant public relations challenges, with recent quality complaints escalating into broader questions about the brand's values and integrity [1][3][5]. Group 1: Quality Issues - A prominent social media influencer reported a persistent noise issue in the Xiaomi YU7 vehicle, which he could not resolve despite multiple attempts at repair [3]. - The influencer's complaints were echoed by many other YU7 owners, indicating that the issue is widespread rather than isolated [3]. Group 2: Brand Perception - Another influencer publicly declared he would no longer use Xiaomi products, citing a fundamental disagreement in values rather than a direct criticism of Xiaomi's values [5]. - The discussion around product quality has shifted to a broader critique of Xiaomi's brand values, intensifying the scrutiny on the company and its leadership [5][13]. Group 3: Previous Incidents - The company has faced several negative incidents, including a serious traffic accident involving the Xiaomi SU7 that resulted in fatalities, prompting regulatory scrutiny [8]. - There were also controversies regarding the functionality of the carbon fiber hood and the quality of components in the YU7, which were perceived as misleading [8][11]. Group 4: Competitive Environment - The competitive landscape in the automotive industry is intensifying, with rival brands potentially leveraging Xiaomi's negative press to attract customers [15]. - Speculation exists regarding possible "black public relations" efforts from competitors to exploit Xiaomi's vulnerabilities in the market [15]. Group 5: Impact of Public Relations - Xiaomi's reliance on marketing and public attention has become a double-edged sword, as negative news can amplify public scrutiny and damage brand reputation [17]. - Despite the popularity of models like the SU7 and YU7, the company faces significant challenges in brand building and image restoration moving forward [17].