Aimer(SH:603511) Chang Jiang Shang Bao·2025-09-18 23:49Core Viewpoint - Aimer Co., Ltd. has decided to terminate the investment in the Aimer Central Intelligent Logistics Park project due to weak terminal sales growth and high operating costs, shifting its strategic focus towards international markets [2][5]. Group 1: Project Termination - The company announced on September 17 that it will halt the investment in the logistics park project, which was initially planned to cost 550 million yuan [2][5]. - The logistics park was intended to enhance the company's warehousing and logistics capabilities, with a projected storage capacity of 30 million items [3]. - Despite nearly a year and a half of planning and supplier selection, no actual investment was made in the project [5][4]. Group 2: Financial Performance - For the first half of 2025, Aimer reported a revenue of 1.598 billion yuan, a year-on-year decrease of 2.91%, and a net profit of 106 million yuan, down 31.37% [6][7]. - The company has experienced a continuous decline in net profit for one and a half years, with a significant drop attributed to high operating costs and a challenging market environment [6][7]. - As of June 30, 2025, Aimer had 1,696 offline sales terminals, a net decrease of 50 from the end of 2024 [8]. Group 3: Market Conditions - The company faces a challenging domestic market characterized by stagnant demand and increased competition, prompting a strategic shift towards global expansion [5][6]. - Aimer's management has acknowledged the impact of consumer downgrade and weak mid-to-high-end demand on its revenue, leading to a cautious approach towards new investments [7][8]. - The company aims to optimize product design and management practices to improve profitability amidst these challenges [9].