7周时间，9站赛事……网球“中国赛季”有哪些看点

Core Insights - The "China Season" of tennis has officially begun with the opening of youth events and the first rounds of men's singles in Chengdu and Hangzhou, featuring successful performances from Chinese players [2] - The season spans 7 weeks with 9 tournaments, expected to attract over 1 million spectators and generate more than 2 billion yuan in related consumption [2] Group 1: Event Upgrades and Experience - The "China Season" brand has been launched, featuring a new logo and the theme "China Season, Tennis in Golden Autumn," marking a new phase in the internationalization of Chinese tennis [2][3] - Significant upgrades to event facilities include new seating at the China Tennis Open and additional courts at the Wuhan Tennis Open, enhancing the spectator experience [3] Group 2: Ticket Sales and Audience Engagement - Ticket sales for major events have seen a strong start, with the Shanghai Masters generating 400 million yuan on the first day and the China Tennis Open's first week sales doubling from the previous year [4] - Various "viewing packages" have been introduced to cater to diverse audience preferences, including family packages and interactive experiences with players [4] Group 3: Integration of Sports and Tourism - The events are promoting a one-stop consumption experience, integrating sports with cultural and tourism activities, thereby enhancing audience engagement and spending [6] - Special ticket offers link tennis events with local attractions, providing discounts and promoting tourism in host cities [6]