Apple(US:AAPL) 智通财经网·2025-09-19 01:55Core Viewpoint - Apple is launching new iPhone models, including iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, marking the first major redesign since 2020, amidst strong consumer demand and a critical purchasing window [1][2]. Group 1: Product Launch and Features - The new iPhone models feature a return to aluminum casing and a redesigned back, with iPhone Air emphasizing a lightweight design as its main selling point [1]. - iPhone 17 Pro series is expected to be the most popular due to upgrades in battery life, camera technology, and durability, starting at $1,099, which is only $100 more than the previous model [2]. - iPhone Air, priced at $999, focuses on a slim design but has shortcomings in battery life and camera capabilities, potentially limiting its sales growth [4]. Group 2: Market Context and Competition - Apple faces challenges in the Chinese market, with a 6% year-over-year decline in sales and only a 12% market share, trailing behind local brands like OPPO, Huawei, and Xiaomi [2]. - Competitors like Samsung have recently launched upgraded flagship devices, including a foldable phone, while Apple is not expected to release a foldable phone until late next year [2][6]. - The overall market sentiment is cautious, with analysts noting that while price increases are occurring, they may not significantly catalyze stock price movements [2].