Core Insights - Volkswagen China will stop supplying the Touareg model to the Chinese market in November 2023 due to insufficient sales performance [1][2] - The Touareg, once the most expensive imported vehicle from Volkswagen, has seen a significant decline in sales despite a price reduction [2] Sales Performance - The Touareg's peak sales reached over 10,000 units per month, with a high price point of 1.58 million yuan due to its 12-cylinder engine and 0-100 km/h acceleration in 5.9 seconds [2] - In 2024, only 6,543 units were sold in China, averaging around 300 units per month, with the best month being May 2023 at approximately 400 units [2] Market Position - The Touareg has been in the market for nearly 30 years and is now considered to be at the end of its product lifecycle, facing challenges such as slow updates and declining performance [2] - Volkswagen's decision to cease supply reflects a responsible approach to managing operations in a competitive market, while after-sales services for the Touareg will still be maintained in China [2]
大众将在11月停止对中国市场供应途锐车型
2 1 Shi Ji Jing Ji Bao Dao·2025-09-19 02:09