Huafa Properties(SH:600325) Nan Fang Du Shi Bao·2025-09-19 02:37Core Points - The opening of Shenzhen Qianhai Huafa Ice and Snow World, claimed to be the "world's largest indoor ski resort," has sparked controversy over its pricing structure [1][3] - Ticket prices range from 208 yuan for a 2-hour snow play ticket to over 20,000 yuan for an annual pass, leading to mixed reactions from consumers [1][3] - The company aims to provide a high-quality ice and snow experience, justifying the pricing based on unique features and global standards [8] Pricing Structure - The pricing tiers include a 2-hour snow play ticket starting at 208 yuan, a 3-hour skiing ticket starting at 348 yuan, and a premium skiing ticket starting at 568 yuan [3][4] - Membership options include 90-day, 180-day, and 365-day unlimited skiing passes priced at 9,999 yuan, 13,699 yuan, and 23,799 yuan respectively [3][4] - Comparatively, local competitors offer lower prices for similar experiences, with some tickets priced around 200 to 300 yuan for 3-hour skiing sessions [5][6] Facility Features - The facility spans 100,000 square meters, featuring 5 professional ski slopes, including FIS-certified tracks, and a vertical drop of 83 meters [4][8] - The resort includes a capacity to transport 3,200 people per hour through its lift systems, ensuring smooth operations during peak times [4] - Additional amenities include a 33-meter indoor diving base and a JW Marriott hotel, enhancing the overall experience [8] Market Positioning - The pricing strategy positions Huafa Ice and Snow World in the "high-end tier" of the market, with a focus on attracting serious skiing enthusiasts [5][8] - The company plans to introduce promotional activities and diverse ticketing options to make the experience more accessible to a broader audience [8][9] - The long-term success will depend on whether the facility can deliver value that meets consumer expectations amidst ongoing pricing debates [9]