宁陕县首届直播电商技能大赛培训班开班

Core Viewpoint - The first live e-commerce skills competition in Ning'an County aims to empower local agricultural and cultural tourism through training and competitions, addressing the challenges of product promotion and market access in the digital age [2] Group 1: Training Program - The training program lasts for 5 days and includes lectures from e-commerce experts, well-known hosts, and platform operation instructors, attracting 192 participants [2] - The curriculum covers essential modules such as live e-commerce platform rules, short video creation, live room operation, agricultural product brand promotion, and practical exercises [2] - Instructors use case studies and simple language to explain live e-commerce concepts, engaging participants actively [2] Group 2: Competition Structure - The live e-commerce skills competition runs from September to October, themed "Live Competition to Promote Agricultural and Cultural Tourism" [2] - The competition consists of five stages: registration, training, preliminary round, final round, and results conversion [2] - After the competition, the organizers will connect award-winning participants with scenic spots, enterprises, and cooperatives for long-term live promotion collaborations, providing support such as "e-commerce loans" and "traffic support" [2] Group 3: Objectives and Impact - The initiative aims to solve the problem of "good products but poor sales channels" and "good scenery but poor marketing" in Ning'an County [2] - It seeks to help the local population acquire new skills in the digital era, creating a new generation of "local agricultural hosts" [2] - The goal is to transform mobile phones into "new agricultural tools," live streaming into "new agricultural practices," and data into "new agricultural resources" [2]