TRT(SH:600085) Di Yi Cai Jing·2025-09-19 04:44Core Viewpoint - The article discusses the innovative strategies and cultural integration of five successful Chinese pharmaceutical entrepreneurs in the early 20th century, highlighting their contributions to modern business practices and consumer culture in China and Southeast Asia [1][3][7]. Group 1: Key Entrepreneurs and Their Strategies - Huang Chujiao, known as the "Advertising King," founded the Chinese-French Pharmacy and successfully marketed products like "Ailuo Brain Tonic" using Western-style packaging and advertising strategies [3][5]. - The five entrepreneurs, including those from Tongrentang, Wuzhou Pharmacy, Xinya Pharmaceutical Factory, and Hu Biao Wan Jin You, demonstrated a keen ability to adapt Western business models while maintaining cultural relevance [5][9]. - They emphasized the importance of talent cultivation and human resource management, adopting Western-style chain operations and creating a unique consumer culture that blended Chinese and Western elements [5][10]. Group 2: Cultural and Market Dynamics - The article notes that during the early 20th century, Shanghai became a hub for these pharmaceutical businesses due to its openness and cultural diversity, allowing for the successful integration of Western and Chinese practices [13][14]. - Huang Chujiao's innovative use of female imagery in advertising significantly boosted product sales, demonstrating an understanding of consumer psychology and marketing effectiveness [6][14]. - The entrepreneurs navigated complex political landscapes, particularly during the Japanese occupation, showcasing their resilience and adaptability in maintaining business operations and market presence [7][14]. Group 3: Marketing and Advertising Innovations - Huang Chujiao allocated 60% to 75% of revenue from best-selling products to advertising, pioneering practices such as full-page newspaper ads and multimedia promotions [6][10]. - The establishment of a tiered marketing system by Xiang Songmao of Wuzhou Pharmacy and the creation of a scientific research department by Xu Guanqun of Xinya Pharmaceutical Factory reflect a commitment to modern marketing and product development [9][10]. - The integration of traditional Chinese concepts with Western medical practices in branding and product naming illustrates a strategic approach to appealing to local consumers [11][12].