妙可蓝多奶酪RDA数据资产项目在沪启动

Core Insights - Shanghai Miaokelan Duo Food Technology Co., Ltd. has launched the innovative cheese RDA data asset project in collaboration with Left Bank Data Technology Co., Ltd. [1] - The project aims to establish a comprehensive data system for quality and safety throughout the product lifecycle, enhancing brand value and sales premium through data empowerment [1] - The initiative aligns with China's recognition of data as the fifth production factor, emphasizing its role in the digital economy [1] Group 1 - The launch event represents a significant practice in leveraging data as a new productive force in the cheese industry, seizing opportunities from the ongoing technological revolution and industrial transformation [2] - The collaboration focuses on various application scenarios, including data asset listing, brand NFT rights empowerment, and private domain mall operations, to enhance the high-quality development of the cheese industry [2] - The goal is to improve overall productivity, increase brand influence and competitiveness, and accelerate the formation of new consumption growth dynamics and scenarios [2]