Apple(US:AAPL) Zheng Quan Shi Bao Wang·2025-09-19 05:00Core Insights - The launch day of Apple's iPhone 17 series on September 19 saw significantly fewer customers queuing at retail locations compared to previous years [1][3] - The iPhone 17 series includes four models: iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max, with prices ranging from 5,999 yuan to 17,999 yuan [9] - The iPhone Air is noted for its innovative design, being the thinnest iPhone at 5.6 mm, but its release in China is delayed pending regulatory approval [9] Customer Behavior - There was a noticeable decrease in the number of customers waiting to pick up their devices at the Shenzhen retail store, with queues being much shorter than in previous years [1][3] - A "scalper" indicated that this year they are only purchasing the iPhone 17 Pro Max models with storage capacities of 512GB and above, reflecting a shift in demand [5] Product Features - The iPhone 17 Pro series features three 48-megapixel rear cameras, addressing previous concerns about battery life with the iPhone 17 Pro Max having a battery capacity close to 5,000 mAh [9] - The most popular color for the iPhone 17 Pro Max at the launch was orange, followed by silver [7] Availability - As of September 19, the estimated pickup time for orders placed on Apple's Chinese website for the iPhone 17 series is between October 21, 2025, and October 28, 2025 [9]