Zhi Tong Cai Jing·2025-09-19 05:32Core Viewpoint - The retail sales of consumer goods in August 2025 reached 39,668 billion yuan, with a year-on-year growth of 3.4%, indicating resilience in commodity retail [1] Group 1: Retail Sales Performance - In August, the total retail sales of consumer goods amounted to 39,668 billion yuan, with a year-on-year increase of 3.4%, showing a slight decline of 0.3 percentage points compared to the previous month [1] - The retail sales of goods reached 35,172 billion yuan, growing by 3.6% year-on-year, while dining revenue was 4,496 billion yuan, with a year-on-year growth of 2.1% [1] - Urban retail sales were 34,387 billion yuan, up 3.2% year-on-year, while rural retail sales were 5,281 billion yuan, showing a stronger growth of 4.6% [1] Group 2: E-commerce Growth - The online retail sales of physical goods in August increased by 7.1% year-on-year, maintaining a growth rate faster than the overall retail market [2] - Online retail sales accounted for 25.0% of the total retail sales of consumer goods [2] - Categories such as food, clothing, and daily necessities saw online retail sales growth rates of 15.0%, 2.4%, and 5.7% respectively, with food and clothing showing improved growth compared to offline retail formats [2] Group 3: Category Performance - Essential categories like grain, oil, and food saw year-on-year growth of 5.8% and 7.7%, outpacing the overall retail market [3] - In the discretionary category, the impact of national subsidies on electric appliances weakened significantly, with home appliances and audio-visual equipment growing by 14.3% year-on-year, although this represented a decline of 14.4 percentage points from the previous month [3] - Fashion, cosmetics, and jewelry categories experienced year-on-year growth rates of 3.1%, 5.1%, and 16.8% respectively, indicating a rebound in growth [3]