“京禧礼”闪耀双展 文创魅力引关注

Core Insights - The "Jingxi Gift" brand by Capital Airport Commercial Company made a significant appearance at the 2025 China International Service Trade Fair and the 2025 International Airport Expo in Guangzhou, showcasing a cultural product matrix that combines local culture with airport characteristics [1][4] Group 1: Product Offering - The "Jingxi Gift" brand presented over a hundred meticulously crafted cultural products, categorized into nine major types, which creatively integrate airport elements with the culture of the capital [4] - Featured products include cute dolls, metal brooches, and artistic bookmarks based on the airport service brand IP image "Dudu," as well as various items inspired by famous cultural landmarks in Beijing [4] Group 2: Market Reception - The exhibition attracted significant attention due to its distinctive theme design and diverse product range, receiving high praise from senior leaders who recognized its contributions to cultural heritage [4] - Visitors expressed strong interest in the cultural products, appreciating their exquisite design and commemorative value, with many making on-the-spot purchases to take a piece of Beijing home [4] Group 3: Strategic Goals - Since its establishment, the "Jingxi Gift" brand has aimed to enrich the airport commercial ecosystem, enhance passenger travel experiences, and accurately meet shopping needs [5] - The recent exhibition not only showcased the brand's innovative achievements but also further elevated the visibility and influence of the Capital Airport Commercial Company's "Hangcheng Commercial" brand [5] - The company plans to continue focusing on the cultural and creative sector, aiming to provide more practical, artistic, and commemorative cultural products to enhance the image and value of the Capital Airport commercial area [5]