2025全国理性饮酒宣传周即将启动 中酒协联手多方共推理性饮酒理念

Core Points - The China Alcohol Industry Association held a conference to promote the "Care for Growth, No Drinking for Minors" campaign, with the main event scheduled for October 16 during the 23rd China International Alcoholic Beverage Expo in Wuhan [2] - The campaign has significantly expanded its reach over the past decade, increasing the audience from 33 million to 500 million and the number of covered cities from 354 to 563, while drunk driving incidents have decreased by 70% since 2011 [2] - The association plans to launch the "China Alcohol Industry ESG Index" and report in 2025, inviting international organizations to join in promoting responsible drinking [2] Promotion Strategies - The campaign will continue previous initiatives such as the 5X Plan, High-Speed Rail Plan, and Fengming Plan to disseminate responsible drinking messages through various media [3] - The 5X Plan involves collaboration with 1919 to display promotional content on 50,000 screens in large restaurants nationwide, while the Fengming Plan will feature public service ads on outdoor LED screens in major cities [3] - A new airport screen promotion plan will be introduced in 2025, showcasing responsible drinking messages at 79 major airports [3] Targeted Messaging - The campaign aims to integrate the "No Drinking for Minors" and "Responsible Drinking" concepts into daily life, focusing on age-specific prevention strategies [4] - Innovative methods such as science exhibitions, VR simulations, and online quizzes will be employed, alongside targeted messaging in high-frequency scenarios like homes, restaurants, and e-commerce platforms [4] - The association, along with 15 rotating chair units, issued a joint statement to encourage industry stakeholders to implement measures against underage drinking and enhance the social responsibility framework of the alcohol industry [4]