全力守护市民“钱袋子”

Core Viewpoint - The "Financial Education Promotion Week" initiated by regulatory authorities aims to enhance financial literacy and consumer protection, with the Industrial and Commercial Bank of China Beijing Branch actively participating in various educational activities to support this initiative [1][3]. Group 1: Financial Education Activities - The Beijing Branch of ICBC organized a "Financial Market" event, featuring interactive games to educate the public about financial fraud prevention, successfully engaging a large number of citizens [3]. - The branch introduced a humanoid robot named "Xiao Su" to explain consumer rights in a humorous manner, enhancing the effectiveness of the financial education campaign [3]. - A "Financial Night Market" was set up to reach different demographics, utilizing visual aids to promote financial literacy during evening hours [3]. Group 2: Multi-Channel Outreach - ICBC Beijing Branch utilized multiple media channels, including WeChat and radio broadcasts, to disseminate information on various fraud schemes, creating a comprehensive online and offline financial education system [4]. - The branch conducted on-site lectures at schools to further educate the public about financial safety [4]. Group 3: Targeted Education for Specific Groups - At the China International Fair for Trade in Services, the branch established a consumer rights protection area, focusing on financial safety for families with children studying abroad [7]. - The branch's outreach included educating villagers in disaster-affected areas about financial fraud prevention, emphasizing the importance of vigilance during recovery efforts [9][10]. - ICBC Beijing Tongzhou Branch provided tailored financial education to workers at construction sites, addressing specific scams relevant to their circumstances [12]. Group 4: Community Engagement - The East City Branch of ICBC conducted a "street-sweeping" financial knowledge campaign in a popular food district, providing fraud prevention guidance to merchants and consumers [14]. - The initiative received positive feedback from the community, highlighting the effectiveness of integrating financial education into everyday consumer experiences [14].