从AI治谣到用户共建，“网络谣言阻击战”怎么打？

Core Viewpoint - Douyin has introduced the "AI Douyin Truth-Seeking" feature to combat rumors, marking a shift from passive response to proactive defense in rumor management [1][2][3] Group 1: Rumor Management Strategy - Douyin's rumor governance is a key focus for the platform, aiming for a 67% reduction in rumor exposure over the past quarter [5][12] - The platform's new AI model actively reviews trending content to assess its credibility, allowing for immediate intervention and management of misinformation [3][11] - The AI model is designed to identify characteristics of misleading content and utilizes authoritative sources for verification, enhancing the platform's ability to manage rumors effectively [3][10] Group 2: User Engagement and Education - Douyin emphasizes the importance of user participation in building a "cognitive defense line" against misinformation, advocating for a collaborative approach to rumor management [2][6] - The upgraded "AI Douyin Truth-Seeking" feature provides users with comprehensive information and clarifications on potentially misleading content, aiming to improve public media literacy [8][10] - The platform encourages users to understand the origins and reasons behind rumors, fostering a more informed user base [8][12] Group 3: Challenges in Rumor Management - Despite technological advancements, the persistence of rumors remains a challenge, as they often arise from complex motivations and can spread rapidly [6][7] - The dynamic nature of social media and the rapid evolution of misinformation complicate the verification process, making it difficult to manage rumors effectively [7][11] - Douyin acknowledges the need for continuous improvement in public awareness and media literacy to combat the spread of misinformation [11][12]