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行业转型下的合规博弈?助贷新规倒计时,36%利率或再现

Core Viewpoint - The article discusses the implications of the new regulatory guidelines on internet lending in China, particularly focusing on the "榕树贷款" (Rongshu Loan) product, which offers annualized interest rates close to the regulatory cap, raising concerns about compliance and the future of high-interest lending practices in the industry [2][11][15]. Group 1: Product Overview - "榕树贷款" offers annualized interest rates ranging from 7.2% to 36%, with the maximum loan amount being 200,000 yuan [2][4]. - The product includes various loan types such as car loans, home equity loans, and upcoming large credit loans, with home equity loans specifically indicating an annualized interest rate of 2.8% to 18% [2][4]. Group 2: Company Background - "榕树贷款" is a smart financial service platform under the Hong Kong-listed company 百融云创科技股份有限公司 (Bairong Yunchuang Technology Co., Ltd.), which was established in 2014 and went public in 2021 [5][7]. - The parent company reported a revenue of 1.612 billion yuan for the first half of 2025, marking a 22% year-on-year increase, with a net profit of 201 million yuan, up 41% [8][9]. Group 3: Regulatory Context - The new regulations, effective from October 1, 2023, prohibit lending practices that disguise high fees under different names, aiming to lower the overall financing costs for borrowers [11][12]. - There is ongoing debate about whether the new rules will effectively cap annualized interest rates for personal consumer loans at 24%, which could significantly impact the business models of lending platforms like 榕树贷款 [12][13]. Group 4: Industry Implications - The article highlights the potential for a significant industry shake-up as the new regulations challenge existing high-interest lending models, particularly those that operate on the fringes of compliance [15]. - The "双融担" model, which allows for higher effective interest rates through complex structuring, may face increased scrutiny and limitations under the new regulatory framework [13][14].