
Core Viewpoint - The report from Guotou Securities indicates that Yili Co., Ltd. experienced a decline in net profit for the first half of 2025, while showing significant growth in the second quarter, driven by strong performance in new product launches, particularly in milk powder and cold drinks [1] Financial Performance - In H1 2025, Yili achieved a net profit attributable to shareholders of 7.2 billion yuan, a year-on-year decrease of 4.39% [1] - In Q2 2025, the net profit attributable to shareholders was 2.326 billion yuan, reflecting a year-on-year increase of 44.65% [1] - Revenue breakdown for H1 2025 includes liquid milk at 36.13 billion yuan, milk powder and dairy products at 16.58 billion yuan, cold drinks at 8.23 billion yuan, and other products at 390 million yuan, with respective year-on-year changes of -2.1%, +14.3%, +12.4%, and -5.1% [1] Product Strategy - The company plans to focus on expanding high-margin businesses such as milk powder and cold drinks [1] - Yili is innovating its product matrix by launching high-end organic infant formula, special medical purpose formula milk, functional nutrition products, and new cold drink products targeting younger consumers [1] Marketing and Distribution - Yili is enhancing its digital ecosystem marketing and multi-channel layout, aiming to improve penetration rates in e-commerce and new retail channels [1] - The company is focused on increasing channel efficiency through these initiatives [1] Investment Rating - Based on the average valuation of comparable companies for 2025, Yili is given a "Buy-A" investment rating with a 6-month target price of 34.71 yuan, corresponding to a 2025 PE ratio of 19.56x [1]