聚焦老人、年轻消费者等全龄段,“董明珠健康家”在全国已建设970家门店
GREEGREE(SZ:000651) Cai Jing Wang·2025-09-19 08:25

Core Insights - The "Dong Mingzhu Health Home" has established 970 stores nationwide, with 293 stores having been open for over 30 days and generating a total retail sales of approximately 390 million yuan [1] Group 1 - The stores feature five experiential zones focusing on air conditioners, refrigerators, washing machines, whole-house water purification, and small appliances, targeting consumers of all ages, including the elderly and young consumers [1] - In February 2025, Gree Electric Appliances announced the launch of the new strategic brand "Dong Mingzhu Health Home" and began the renaming process for specialty stores nationwide [1] - The first store of "Dong Mingzhu Health Home" opened in Tongzhou, Beijing, on March 13, with a goal of establishing 3,000 stores by the end of the year [1]

聚焦老人、年轻消费者等全龄段,“董明珠健康家”在全国已建设970家门店 - Reportify