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按下洗碗机普及“加速键”,“双冠王”华帝的崛起之路

Industry Overview - The dishwasher industry in China is entering a critical phase of popularization and growth, driven by government subsidy policies [1] - The 2025 China Dishwasher Industry Summit Forum was held on September 17 in Jingdezhen, focusing on innovation and upgrading in the industry [1] - The market for dishwashers is transitioning from being an "improvement product" to a "quasi-essential household appliance" [2] Company Contributions - Vatti has been recognized as an "Influential Brand" at the forum and its D3000Max model won the "2025 China Dishwasher Industry Old-for-New Preferred Product" award, reflecting the brand's strong market presence [1][3] - Vatti has made significant contributions to knowledge dissemination in the industry, co-authoring a guidebook titled "Kitchen Liberation Plan: Dishwashers" to educate consumers [2] - The company has focused on localized innovation, introducing technologies such as dual-pump residual water removal and leading the development of industry standards for dry-state antibacterial storage [2][4] Product Innovations - The Vatti B7S model features advanced cleaning technologies and has achieved a 1-level cleaning coverage certification [4] - The D3000Max model boasts a large capacity and advanced cleaning and sterilization features, achieving a 99.99999% sterilization rate [7][9] - Vatti's dishwashers incorporate patented technologies for efficient drying and intelligent detergent dispensing, aligning with modern consumer demands for health and efficiency [9] Market Dynamics - The dishwasher market in China has a penetration rate of only 4%, indicating significant room for growth compared to Western markets [4] - The industry has evolved from imported products to localized offerings, with the market size surpassing 100 billion [4] - The future challenge is to transition dishwashers from being a luxury item to a common household necessity, requiring collaboration among policies, companies, channels, and consumers [4][5]