抖音电商严打投资理财类引流诈骗，清退违规店铺179家、达人334人

Core Viewpoint - Douyin E-commerce has announced a governance initiative to combat "investment and financial management-related lead fraud," which has become a significant industry issue threatening user property safety and platform transaction order [1] Group 1: Governance Actions - Since September 2025, Douyin E-commerce has launched a special governance initiative, resulting in the removal of 179 stores and 334 influencer e-commerce permissions [1] - The platform emphasizes a "zero tolerance" policy towards fraudulent activities [1] Group 2: Nature of Fraud - Fraudsters use low-priced products as bait to lure consumers into scanning QR codes, joining groups, or downloading third-party software, leading to scams [1] - Some merchants attract consumers by selling low-priced investment books, which include QR codes that direct users to download fraudulent software like "Caike Lai," "Hanpu Mixin," and "Qilian Tong," ultimately leading them to fake investment platforms [1] Group 3: Industry Insights - Industry experts indicate that investment and financial management-related lead fraud is not an isolated case but a prevalent issue in the online environment, often employing tactics like "low-priced products + mentor guidance" to trap investment enthusiasts [1] Group 4: Future Measures - Douyin E-commerce plans to continuously upgrade governance measures, enhance the identification and crackdown on malicious merchants, and actively cooperate with relevant departments for joint governance [1] - The platform advises consumers to remain vigilant against related lead fraud activities and is committed to creating a fairer and safer shopping environment [1]