YONGHUI SUPERSTORES(SH:601933) Sou Hu Cai Jing·2025-09-19 09:04Core Viewpoint - Yonghui Supermarket is actively implementing the "Fat Donglai model" to enhance service innovation and quality in key urban areas, particularly in Suzhou, where a new "three-store linkage" strategy is being established [1] Group 1: Store Performance and Strategy - The first store in Suzhou, Taicang Wanda, achieved a remarkable sales increase of 334% and a customer traffic growth of 189% in its opening week [1] - The third store, Suzhou High-speed Rail Wuyue Plaza, opened on September 19, marking the model's first entry into Xiangcheng District, further solidifying Yonghui's strategic layout in Suzhou [1][3] Group 2: Store Adjustments and Offerings - The store's SKU count was optimized from 12,462 to 9,010, with a replacement rate of 57.3% and a new product introduction rate of 48.2%, aligning 80% of the product structure with the Fat Donglai standards [3] - Fresh produce offerings now include highland specialty vegetables and over 40 organic vegetable varieties, all sold in packaging to save customer selection time [5] Group 3: Food and Service Enhancements - The prepared food section has introduced a professional chef team and a variety of popular dishes, including seafood and traditional items, catering to diverse customer preferences [6] - The store has improved the shopping environment by lowering shelf heights and increasing aisle width, enhancing overall shopping comfort [8] Group 4: Employee Welfare and Training - The number of employees increased from 110 to 165, creating more local job opportunities, with enhanced employee benefits including paid annual leave and improved working conditions [10] - The "Craftsman Program" was launched to provide systematic training for key positions, aiming to cultivate a skilled workforce and improve service quality [10] Group 5: Future Outlook - Yonghui's Suzhou regional manager expressed optimism about the recognition of the new model by consumers and emphasized the commitment to optimizing products and services based on consumer needs [10]