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百润股份:完善产品矩阵,风味与健康化研发成果初显

Core Insights - The company, BaiRun Co., Ltd. (002568), held a mid-year performance briefing on September 19, 2025, focusing on its product innovation and market strategies [1] Group 1: Product Development - BaiRun Co. is continuously enhancing its "358" product matrix to stabilize category growth through multi-dimensional strategies [1] - The company has launched several new flavors and products, including Qingmei Longjing, Chun Jian White Peach, Sunshine Rose Grape, and Le Orange Oolong, which have been well-received by consumers [1] - The new jelly wine products sold out quickly in their first online release, indicating strong market demand [1] Group 2: Health and Innovation - BaiRun Co. is actively introducing various zero-sugar new products in its Strong and Refreshing series, promoting a lighter consumption experience with zero sugar and zero purine [1] - The company is committed to continuous development in flavor innovation, product innovation, and health-oriented offerings [1] Group 3: Business Overview - BaiRun Co.'s main business segments include the ready-to-drink cocktail business and the flavor and fragrance business [1] - The ready-to-drink cocktail segment primarily focuses on the research, production, and sales of the "RIO" brand cocktails [1]