SAIC MOTOR(SH:600104) Zhong Guo Jing Ji Wang·2025-09-19 09:15Core Viewpoint - The launch of the Audi E5 Sportback marks a significant step in the strategic transformation of SAIC Volkswagen, showcasing confidence in the collaboration between Audi and SAIC, with a focus on luxury and intelligent technology in the electric vehicle market [1][2]. Group 1: Product Launch and Features - The Audi E5 Sportback was officially launched on September 16, with a starting price of 235,900 yuan, offering four configurations: Pioneer, Pioneer Plus, Pioneer Quattro, and Flagship Quattro [1]. - The vehicle is positioned as a unique offering in the market, with no direct competitors, combining German luxury genes with Chinese intelligent technology [1][2]. - Key features highlighted include the upgraded quattro system for enhanced driving stability and responsiveness, as well as a focus on intelligent interaction and design aesthetics [1][2]. Group 2: Development and Collaboration - The development cycle for the Audi E5 Sportback was approximately 24 months, breaking the traditional perception of luxury brands being slow to innovate [2]. - The collaboration between German and Chinese teams was emphasized, with engineers and designers working closely to integrate local insights and advanced technology into the product [3]. - Quality and safety standards are strictly adhered to, with both teams ensuring that the vehicle meets Audi's global standards through synchronized testing in Europe and China [3]. Group 3: Market Strategy and Expansion - SAIC Audi is rapidly expanding its marketing network, with over 90 new user centers opened this year, aiming to exceed 240 by the end of the year, covering more than 100 cities [1]. - The marketing strategy includes upgrading showrooms to reflect a more technological and modern brand image, enhancing customer experience [1].