Core Insights - The "Second World Top Player Festival" organized by Beijing Huamao Center opened on September 19, showcasing a shift in brand-consumer interaction through immersive product experiences from four major brands: Lancôme, Ford, Fulu De Ya, and Baodeyi [1] Group 1: Event Overview - The event features four major brand pop-ups focusing on beauty, travel, hair care, and lifestyle aesthetics, reflecting the evolving dialogue between brands and consumers [1] - The iCARnival Coffee Festival, a key segment of the event, includes 15 customized new energy vehicles and various premium coffee and craft brands, highlighting the lifestyle of young consumers who enjoy daytime coffee and evening drinks [1] - The event is expected to attract over 30 international brands and cover 300,000 attendees, resulting in a 15% increase in foot traffic for the Huamao business district [1] Group 2: Product Launch - The event will also unveil the new Chery iCAR-V23S model, emphasizing the integration of technology, transportation, and leisure culture [1]
第二届“世界头号玩家节”开幕 奇瑞将发布iCAR-V23S新车型
Bei Jing Shang Bao·2025-09-19 09:27