JJIT(SH:900929) Quan Jing Wang·2025-09-19 09:35Core Viewpoint - The company demonstrates a strong recovery in the tourism sector, with significant growth in domestic and inbound tourism, and outlines strategic plans for brand enhancement and potential B-share to A-share conversion [1][2] Financial Performance - In the first half of 2025, the company achieved a revenue of 362 million yuan, reflecting a robust recovery in the tourism market [1] - Domestic tourism grew by 102%, inbound tourism by 78%, and outbound tourism by 4% year-on-year, indicating a strong rebound in the domestic tourism market [1] Strategic Initiatives - The company has completed the "high-end customization" main brand planning, establishing "Jinlv Private Home" as the primary brand while developing sub-brands for niche markets [1] - A product admission standard and a label management system have been developed, with the first batch of products meeting "high-end customization" requirements recorded, enhancing product value and market competitiveness [1] Future Outlook - The company aims to become a leading comprehensive service provider in the cultural tourism and exhibition sector, focusing on steady business growth and leveraging traditional peak travel seasons like National Day and Spring Festival to drive performance [2] - The introduction of high-end customized brands and ongoing business recovery positions the company for promising future development [2] B-share to A-share Conversion - The company is closely monitoring B-share market trends and regulatory policies, considering the interests of all shareholders while researching feasible solutions for B-share conversion [1]