董明珠：格力“不卷价格卷品质”实践获认可

Core Viewpoint - Gree Electric Appliances emphasizes quality over price, showcasing innovative products that reflect the company's commitment to quality and consumer needs, thereby driving market transformation and enhancing the global reputation of Chinese manufacturing [1][2][3]. Group 1: Quality Management - Gree has developed a comprehensive quality management system, ensuring that every air conditioner undergoes 862 quality inspection processes before reaching consumers [1]. - The company prioritizes "perfect quality" and aims for "zero after-sales" as a quality control goal, highlighting the importance of quality for both consumers and the enterprise [1]. - Gree's commitment to quality has led to a strategic shift from price competition to value competition, with products recognized for their high added value in over 160 countries [2][3]. Group 2: Innovation and Product Development - Gree's innovation is driven by a deep understanding of consumer needs, resulting in products like the mobile tent air conditioner, which operates for 8 hours on a charge and includes music playback [3][4]. - The introduction of the cold smoke machine addresses kitchen temperature and smoke issues, enhancing the cooking environment while maintaining health standards [3]. - The rose air conditioner features a unique petal airflow design and a "no direct blow" technology, addressing health concerns associated with traditional air conditioning [4]. Group 3: Brand Philosophy and Market Position - Gree has transitioned from producing "good air conditioners" to a broader range of "good appliances," reflecting its evolution into a comprehensive home appliance brand [5]. - The company aims to create a smart home ecosystem centered around health, with products like the flower refrigerator and heat pump laundry machine, which enhance food preservation and provide healthy washing solutions [5]. - Gree's brand philosophy is encapsulated in the idea of making the world love Chinese manufacturing, driven by technological innovation and a commitment to quality [5].