背靠非洲人口红利，“非洲纸尿裤大王”乐舒适提交招股书

Group 1: Company Overview - Leshu Shih, known as the "King of Diapers in Africa," has submitted its prospectus to the Hong Kong Stock Exchange for the second time after its first submission expired due to not passing the hearing within six months [1] - The company originated from the fast-moving consumer goods division of SenDa Group, which was established in 2000 and expanded into the hygiene products sector in 2009 [2] - Leshu Shih has become a multinational company focusing on emerging markets in Africa, Latin America, and Central Asia, producing baby diapers, pull-ups, sanitary napkins, and wet wipes [2] Group 2: Market Position and Performance - According to Frost & Sullivan, Leshu Shih ranks first in the African baby diaper and sanitary napkin markets with market shares of 20.3% and 15.6%, respectively, based on 2024 sales [2] - The company achieved sales of 4,122.7 million baby diapers and 1,634.3 million sanitary napkins in 2024 [2] - Revenue increased significantly from $320 million in 2022 to $411 million in 2023, but growth is projected to slow to $454 million in 2024, reflecting a 10.5% increase [3] Group 3: Profitability and Margins - Net profit surged from $18 million in 2022 to $65 million in 2023, but the growth rate is expected to decline to 47% in 2024, reaching $95 million [3] - The gross profit margin has shown a downward trend, with margins of 23.0%, 34.9%, 35.2%, and 33.6% for the years 2022, 2023, 2024, and the first four months of 2025, respectively [3][4] Group 4: Strategic Insights - Leshu Shih's pricing power is influenced by brand recognition and market acceptance, allowing it to maintain or increase prices despite competition [4] - The company benefits from a strong supply chain network and local experience accumulated by SenDa Group over decades in Africa [4] - The ongoing population growth and rapid consumption upgrades in Africa are seen as significant growth drivers for the company [6][7] Group 5: Industry Trends - The African population is projected to grow from 1.45 billion in 2022 to 1.55 billion by 2024, creating a substantial demand market for companies [6] - The median age in Africa is 19.3 years, contributing to a youthful consumer base that drives demand for digital services and new consumption patterns [8] - Despite the opportunities, challenges such as weak infrastructure, policy fluctuations, and local competition remain significant hurdles for companies operating in Africa [8]