YONGHUI SUPERSTORES(SH:601933) Sou Hu Cai Jing·2025-09-19 09:55Core Insights - The opening of the Suzhou High-speed Rail Wuyue Plaza store marks the third "Fat Donglai" model store for Yonghui, reinforcing its strategic layout in the Suzhou market and enhancing regional commercial service upgrades [1][9]. Store Location and Concept - The store is located at No. 3188, Xiangcheng Avenue, Suzhou High-speed Rail Wuyue Plaza, and aims to create a comfortable, convenient, and quality shopping space for consumers, particularly family customers in Xiangcheng District [2]. Product Offerings - The store features a comprehensive product renewal, including highland specialty vegetables and over 40 types of organic vegetables, all sold in packaging to save customer selection time. New ready-to-eat items such as fruit cuts, juices, and cold brew tea have been introduced, alongside partnerships with high-end fruit and vegetable brands [3]. - The prepared food section employs a professional chef team to offer a variety of dishes, including traditional items and modern snacks aimed at younger consumers. The store also includes dedicated brand zones for both Fat Donglai and Yonghui's private label products, covering a wide range of categories [5]. Shopping Environment and Services - The store has improved its shopping environment by lowering shelf heights and simplifying the layout to enhance comfort and accessibility. New customer service areas have been added, including rest zones and various amenities to cater to diverse customer needs [6]. - Food safety measures are strictly enforced, including a "468 principle" for fresh-cut fruits to ensure quality and freshness [7]. Employee Development - Yonghui has launched a "Craftsman Plan" to enhance employee skills and service awareness, aiming to cultivate a professional workforce and improve service quality in stores [8]. Strategic Vision - The Suzhou High-speed Rail Wuyue Plaza store's opening is seen as a significant milestone for Yonghui, reflecting its commitment to consumer needs and continuous improvement in product and service offerings. The company plans to further strengthen its presence in the Suzhou market [9].