Shede Spirits (SH:600702) Sou Hu Wang·2025-09-19 10:03Core Viewpoint - The 2025-2026 Sichuan Urban Football League (referred to as "Chuan Super") is set to kick off on September 20, 2025, with significant engagement from local brands, particularly Shede Liquor, which aims to leverage the event for brand exposure and consumer interaction [1][2]. Group 1: Event Overview - The opening match tickets sold out within seconds, and related topics on Douyin have garnered over 230 million views, indicating a strong public interest in the event [1]. - The league will feature 28 rounds and a total of 162 matches, with Shede Liquor's brand prominently displayed throughout the season [2]. Group 2: Brand Engagement Strategy - Shede Liquor is not just a sponsor but aims to become a co-builder of the event atmosphere and a promoter of regional football culture [6]. - The brand will launch a series of interactive activities, including "Open Bottle of Tuo Pai to Watch Chuan Super," where fans can receive free samples and participate in various promotions at partner venues [4][6]. Group 3: Local Market Focus - By sponsoring the local team "Suining Shede Gan," Shede Liquor is deepening its connection with the local market and enhancing brand visibility through continuous exposure during training and matches [7][10]. - The branding strategy aligns with the local spirit of "daring to think and act," which resonates with the community and enhances the cultural significance of the brand [9][11]. Group 4: Marketing Impact - The partnership with the Chuan Super league is part of Shede Liquor's broader strategy to enhance consumer engagement and drive sales through sports marketing [12]. - The initiative aims to transform the excitement of the league into consumer enthusiasm, thereby boosting brand recognition and sales in the local market [12].