兴业银行信用卡与美团企业版“强强联手” 共创“金融+生活”开放生态

Core Viewpoint - The strategic partnership between Industrial Bank's credit card center and Meituan aims to create a "Finance + Life" open ecosystem, enhancing user experience through diverse service offerings [1] Group 1: Partnership Details - The collaboration is based on principles of open sharing and mutual benefit, focusing on ecological scene construction, user services, and intelligent operations [1] - Users will enjoy a seamless multi-channel consumption experience through the Industrial Bank's lifestyle app, accessing Meituan's services such as food delivery, in-store group purchases, travel, and entertainment [1] Group 2: Company Profiles - Meituan is a leading domestic e-commerce platform for lifestyle services, with a mission to improve food and living standards, operating platforms like Meituan App and Dianping App [1] - The Industrial Bank's lifestyle app serves as a retail financial service platform, and this partnership represents a significant step in the bank's strategy to create a scene-based and ecological approach to credit card services [1] Group 3: Strategic Goals - The partnership aims to connect a vast number of quality merchants with consumer scenarios, building a new ecosystem of preferential merchants and creating innovative scene-based card issuance models [1] - The collaboration is designed to enhance customer value experiences through comprehensive service integration [1]