对话绚星CEO卢睿泽：toB生意是苦活，不会惧怕价格战

Core Insights - Xuanxing Smart Technology aims to become the preferred partner for enterprises in building intelligent productivity, transitioning from its previous identity as Yunxuetang and integrating AI into its business model [1][3] - The company has launched four major intelligent productivity business matrices, including platforms for industrial-level productivity, HR tech solutions, content production and learning, and sales efficiency enhancement [1][4] - Despite challenges in the SaaS industry, Xuanxing has maintained stable revenue by focusing on medium to large enterprises, indicating strong product performance [3][5] Company Developments - The company reported a relatively stable half-year performance amidst fierce competition in the SaaS sector, with CEO Lu Ruize acknowledging the challenges but emphasizing the team's efforts and product validation [3][5] - The "HuiXiao" platform is designed to provide actionable insights and improve sales efficiency, significantly reducing the average contract signing time compared to traditional SaaS [4][6] - Lu Ruize expressed confidence in achieving significant growth in revenue, customer numbers, and industry coverage within two years, which are critical metrics in the SaaS industry [5] Market Context - The Chinese SaaS market is characterized by rapid expansion alongside the persistent losses of many prominent companies, creating a paradoxical environment [3][6] - Lu Ruize highlighted the importance of maintaining premium pricing to ensure sustainability, arguing that competitors engaging in price wars may face unsustainable business models [6][7] - The SaaS business is described as a "hard work" that requires gradual customer engagement and iterative processes, contrasting with the high-profit models of larger tech firms [6][7] International Expansion - The company is cautiously optimistic about expanding into international markets, particularly the U.S. and Japan, recognizing the potential for higher customer willingness to pay and lower market saturation [8][9] - Lu Ruize emphasized the need for compliance and data security in international operations, indicating that the company will prioritize these aspects even if it means delaying business activities [9] - The brand "Radnova" will be used for international operations, with plans to establish a headquarters in Singapore to support global business expansion [9]