益民集团：老字号焕新与数字化战略双轨并进——聚焦品牌年轻化、多元体验及线上平台拓展

Core Viewpoint - Yimin Group maintains stable rental rates and occupancy levels in key commercial areas, while focusing on brand rejuvenation and digital transformation to enhance competitiveness in the face of online retail challenges [1] Group 1: Property Performance - The occupancy rate and rental prices of the company's properties have remained stable compared to last year, showing no significant changes [1] Group 2: Business Transformation - The company aims to seize market opportunities by enhancing brand youthfulness and diversity, and increasing customer experience [1] - A strategic goal has been established to revitalize traditional brands and improve core market competitiveness through a phased approach [1] - The company will implement tailored strategies for each brand, fostering a brand linkage mechanism to explore and promote brand cultural connotations [1] Group 3: Digital Economy Strategy - In response to the booming digital economy, the company plans to leverage major online platforms to reshape its competitive advantage [1] - Brands under the company, such as Gujin Clothing, Tianbao Longfeng, and Xingguang Photography, will utilize various mainstream platforms to release product content, aiming to attract consumers with engaging content and enhance interaction [1]